In the world where the internet makes marketing miracles possible and home data seems to flow free, every once in a while you'll hear of someone attempting to buy or sell without an agent. While some stories speak of success, they also reveal the time, expertise, and energy that go into a sale and the indisputable benefits of having an agent. Here are 4 ways showing that marketing and managing a home is a time-consuming undertaking and why now, more than ever, smart consumers need to use a real estate agent.
1. Online marketing takes time and expertise
According to various news sites, an owner may set up a website, blog, Twitter feed, YouTube videos, and a photo page for the home, taking hours of effort. Most sellers don't have the online marketing experience that a good agent has, or the time to devote to that enterprise.
2. A home's information alone is not enough - every home lives in a market
Knowing about a home is just the first step. The real key to moving a property is knowing how that home fits into the market - and only a professional brings that kind of focus and real experience. Showing prospective clients a local market overview that demonstrates the deep expertise and knowledge an agent brings to the table gives the seller a sense of comfort.
3. Showings and connections sell homes
To sell his property, one owner had to develop a following and create connections online. This is easy for agents, who are already tapped into a network of people buying and selling. Agents connections in your local and agent community matter to sellers. Their knowledge and buyers will remind them that they'll benefit by working with you.
4. Even the smartest use an agent for expertise
Despite all the online resources available to home sellers today, they still need agents.
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